We help DEALERSHIPS sell underperforming vehicles faster

Getting leadsNot selling
Why Carumai

The Problem with Underperforming Inventory

Every day a vehicle sits on your lot, you're losing money.

Depreciation

Rising Every Day

Each day unsold units cost you money and decrease in value.

Waste

Generic Campaigns

Broad campaigns waste budget on the wrong audience.

Attribution

Zero Visibility

You don't know which ads drive actual results.

How it works

One Platform. Complete Control.

We combine cutting-edge software with white-glove service. You get the power of automation with the peace of mind that experts are managing everything.

AI-Powered Inventory Analysis

Our system identifies underperforming vehicles and automatically adjusts advertising strategy based on age, metrics, and market demand.

Automated Ad Management

Set it and forget it. We create, deploy, and optimize ads across multiple channels while you focus on selling.

Boost Levels for Every Vehicle

Aggressive, Balanced, or Conservative advertising strategies tailored to each vehicle's needs and your budget.

Full Attribution & Reporting

Accurate attribution tied to leads and daily emails showing how your inventory is performing.

Custom Platform Access

Log in anytime to see your campaigns, filter inventory, and make adjustments or let us handle everything.

Turn Cars Faster, More Leads

Measurable results that directly impact your bottom line. Move inventory faster with qualified leads.

How it fits together

Move the vehicles that need help.

Carumai scores every car daily and advertises the ones that need help. Cars that aren't ready get no spend, and managers get a report they can act on.

Daily reports

Know what to do today before you walk in.

A short score card lands in your inbox every morning: which customers to call back, which cars can't be advertised yet, and which ones have shoppers but haven't sold. Your shoppers hear when a car they asked about drops in price, and get weekly picks from your lot, sent in your store's name.

Sample Motors Performance Score Card

Carumai carumai@carumai-mail.com
to me
8:02 AM

The Carumai Daily

Store report for Sample Motors

The morning read

41 customers need a follow-up after 3+ days without contact.

Nineteen days into the month, Sample Motors has 212 leads and 74 appointments set, with 46 shown, putting the month on pace for 346 leads compared to last month’s 298. There are 1,180 active shoppers on the inventory. The number to watch today is the 41 customers who need a follow-up, averaging 4.3 days since last contact. 7 aged units, 2 new and 5 used, have leads and views but haven’t sold, and 4 vehicles get no ad traffic because they’re missing photos, a price or a description.

▶  Listen to the morning read · about a minute

Leads this month

212

VDP views this month

9,846

Appointments this month

74 set  46 shown

Leads on pace for

346

last month 298, a year ago 271

Active shoppers

1,180

across current inventory

Ad spend

$3,140

month to date

Blocked from ads

4

missing photos, price or VDP

Aged with demand, unsold

2 new  5 used

Wholesale recommended

8

Days to merchandise

6.2

arrival to listing, average

This month

Where the ad budget sits

Vehicles by budget level

Conservative

18

Balanced

15

Aggressive

12

Yesterday

Most viewed yesterday

View all
S2417 2023 Toyota RAV417 views
S2389A 2019 Ford F-15014 views
S2433 2024 Honda Civic12 views
S2402 2021 Jeep Wrangler11 views

Today

Merchandising fixes to unblock ads

Open blocked list

4 vehicles can’t be advertised until this is done.

S2441  EquinoxMissing: 10+ photos, VDP not live
S2438  HighlanderMissing: 10+ photos, VDP not live
S2436  TucsonMissing: 10+ photos, VDP not live

Today

Aged with demand, not sold: used

Open list

5 used vehicles with leads and views that still haven’t sold.

VehicleAgeLeadsViews
2018 Ford Escape SEStock S238196d9614
2017 Chevrolet Silverado LTStock S2366121d7702
2019 Nissan Rogue SVStock S239084d6488

Today

Price reduction opportunities

Open all 6

6 used vehicles with no price change in 5 days and no new lead in 14.

VehiclePriceSince change
2020 Hyundai Santa Fe SELStock S2394 · 48,210 mi$21,4806d
2019 Honda Accord SportStock S2402 · 54,880 mi$19,7505d
2021 Kia Sorento LXStock S2411 · 39,604 mi$23,9906d

Sent every morning to everyone on the store's report list.

Alex, the 2026 Toyota Tacoma price has been reduced

Sample Motors samplemotors@carumai-mail.com
to me
8:03 AM

Sample Motors

Price update

Alex, the 2026 Toyota Tacoma you asked about just came down in price.

It’s now $52,175, which is $1,500 less since you last asked about it.

2026 Toyota Tacoma TRD Sport in Heritage Blue

2026 Toyota Tacoma

TRD Sport 4WD · Heritage Blue

New4 miStock 32581

All-in price now

$52,175

Price cut

−$1,500

From your last inquiry

6 shoppers looked at this vehicle yesterday.

See this Tacoma

Advertised price includes $499 dealer doc fee and excludes tax, title, and license fee.

Similar vehicles

2022 Hyundai Tucson

2022 Hyundai Tucson

SEL AWD, 48,763 mi

$19,499

See details
2022 Buick Encore GX

2022 Buick Encore GX

Select, 40,491 mi

$19,338

See details

This is a promotional message from Sample Motors, sent by Carumai on the dealership’s behalf. You’re receiving it because you contacted Sample Motors.

Sample Motors · Springfield, CO

Sent to a shopper the morning a car they asked about drops in price, in the store’s name.

Top Picks for you at Sample Motors

Sample Motors samplemotors@mailcarumai.com
to me
9:29 AM

Sample Motors

This week’s picks

Three vehicles worth a look this week.

Picked from what’s on the lot at Sample Motors right now. Prices include all mandatory dealer fees and exclude only tax, title, license, and registration.

2022 Hyundai Tucson SEL AWD

2022 Hyundai Tucson

SEL AWD

48,763 milesStock 1089542

$19,499

Get a payment estimate
2022 Buick Encore GX Select

2022 Buick Encore GX

Select

40,491 milesStock 73701A

$19,338

Get a payment estimate
2024 Chevrolet Malibu LT

2024 Chevrolet Malibu

LT

55,549 milesStock 73869

$19,418

Get a payment estimate

Not quite right? Browse everything in stock or reply to this email and tell us what you’re after.

This is a promotional message from Sample Motors, sent by Carumai on the dealership’s behalf. Inventory is limited and subject to prior sale.

Sample Motors · Springfield, CO

Sent to the store's shoppers in the store's name, picked from the cars that need help.

Ready to Move More Inventory?

Join dealerships already using Carumai to turn cars faster and generate more leads.

Questions

Frequently asked questionsFAQ

What is Carumai?

Carumai is a VIN-level inventory operating system that helps dealerships identify underperforming vehicles, increase exposure on the units that need help, and reduce wasted ad spend. It combines daily VIN scoring, automated advertising, merch-ready gating, and operational action tools in one system.

How does Carumai help dealerships sell inventory?

Carumai helps dealerships sell inventory by focusing attention and advertising on the vehicles most likely to need help. It identifies weak-performing VINs, increases exposure and lead opportunity on those units, and gives managers daily actions to improve merchandising, follow-up, and inventory movement.

How does Carumai decide which vehicles to advertise?

Carumai uses a daily scoring and ranking engine to evaluate eligible inventory and assign each VIN into one of four boost levels: No Boost, Conservative, Balanced, or Aggressive. Vehicles in active boost levels receive advertising support based on how much help they need.

What does merch-ready mean?

Merch-ready means a vehicle meets the required standards to be advertised, including key listing and merchandising requirements. Carumai uses a hard merch-ready gate so stores do not waste spend on vehicles that are not ready for shoppers.

View more questions