Why VDP Views Don't Always Mean Sales
In the automotive space, there's a common misconception that more Vehicle Detail Page (VDP) views will lead to faster sales. But this isn't always true. You might have a car with only 20 VDP views that sells in less than 10 days, while another car with 500 VDP views stays on your lot despite repeated price drops. This disparity highlights a real advertising challenge for dealerships: Why do some cars sell quickly while others linger?
The answer lies in fluctuating demand, which is difficult to predict. Think about how often you've had a popular make or model that suddenly loses appeal, or conversely, struggled to sell a vehicle only to see it fly off the lot as soon as you list it. These unpredictable shifts illustrate the core issue with traditional advertising: VDP views alone don't guarantee sales.
What you can control is merchandising. It's crucial to focus on factors you can influence: ensuring the vehicle is accurately described, showcasing plenty of quality photos, pricing it competitively, and promoting it effectively. Once these steps are in place, maximizing exposure is key.
This is where carumai comes in. Our software takes the guesswork out of advertising. With predictive models, carumai helps you gauge the likelihood that a vehicle will sit on your lot, offering tools to optimize merchandising and exposure strategies tailored to each vehicle. Our system scans your inventory daily, evaluating vehicle details like make, model, color, and trim, along with exposure data from vendors and organic traffic.
No two vehicles are alike, and advertising decisions should be based on data—not gut feelings. Relying on price drops alone is ineffective if the right people aren't seeing the vehicle. carumai helps you prioritize inventory, ensuring smarter ad spend without unnecessary fees. With our solution, you take control of your advertising, avoid wasted dollars, and focus on what matters: getting the right eyes on the right cars.
carumai: Better Ads, Less Fees.
