How Carumai Can Save Your Dealership Thousands
In today's automotive landscape, it's no secret that not all vehicles are created equally. Each vehicle's marketability is influenced by a range of factors, from consumer demand to its unique features, location, and even timing. Yet, many dealerships continue to spend valuable advertising dollars pushing out vehicles that don't need the extra push to sell.
This is where VIN-specific advertising tools come into play. Having the capability to analyze individual vehicles at a granular level ensures that dealerships can make informed decisions and avoid wasteful ad spending. When you know which cars are in high demand and which ones need more attention, you can allocate your marketing dollars where they will deliver the highest impact.
One overlooked issue many dealerships face is merchandising. Dealers frequently advertise vehicles that haven't been fully reconditioned, photographed, or properly listed. This not only wastes thousands of dollars a month on advertising, but also creates a poor customer experience when the advertised vehicles are unavailable or incomplete. Often, dealerships don't even realize this is happening, causing a continuous drain on their marketing budgets.
Another key challenge is understanding market fluctuations. Some vehicles may be "hot" and sell quickly, while others lag behind. Identifying this pattern before advertising campaigns are launched can help dealerships make better decisions. By targeting vehicles that genuinely need the boost, dealerships can maximize their ROI and minimize wasted spending on vehicles that would sell on their own.
This is where carumai comes in.
This vehicle has been on the lot for 11 days with no lead activity, and it's not receiving enough attention to move quickly. With the carumai platform, we can proactively schedule advertising to generate traffic for this vehicle before it lingers on the lot for 30 days or more.
By clicking on the "Spend Category" tab and selecting your desired spend level...
You can quickly and proactively take action to drive the necessary exposure to the units that need it most!
Here's another example: This vehicle has been on the lot for 11 days, with 22 leads, 3 appointments, and over 611 views, most of which are organic. Should we spend any money on advertising this vehicle? Probably not.
Our platform provides dealers with VIN-specific insights, allowing them to focus their ad dollars on the vehicles that truly need marketing support. By utilizing our advanced tools, you can:
- Identify which vehicles need advertising and which will sell without the extra push, or let the AI handle it for you.
- Stop wasting ads on cars that aren't ready to be marketed or don't need additional exposure.
- Understand market trends at the VIN level, giving you a clear picture of which vehicles need prioritization.
- Make more informed advertising decisions, ensuring your budget is used where it will have the most impact.
carumai is here to transform how you approach digital advertising. With the right insights, you can avoid the common pitfalls that drain dealership budgets and instead focus on strategies that deliver the highest returns and proactively take action to drive the necessary exposure for this unit, getting it in front of more potential buyers!
carumai: Better Ads, Less Fees.
