How Carumai Saves You Money and Reduces Waste
In the competitive world of automotive sales, vendors often tell you that the key to better performance on their platforms lies in "merchandising your inventory." While this advice holds some truth, having vehicles listed with quality photos, accurate pricing, and detailed descriptions is essential, it raises an important question: Why do these platforms continue to charge you for advertising vehicles that aren't fully merchandised?
The Problem with Traditional Platforms
Many vendors base their fees on the size of your inventory. This means that whether your vehicles are fully merchandised or not, you’re paying to promote them all. It’s a system that incentivizes quantity over quality, leading you to invest in vehicles that aren’t ready for sale.
Enter Carumai: The Solution to Inventory Management
carumai changes the game by eliminating the waste in advertising ALL vehicles even the ones that are not ready to be advertised. Our software syndicates your inventory directly to third-party providers, automatically filtering out any vehicles that are not fully merchandised. This ensures that only your best, most sellable inventory is pushed to your end markets.
A Real Case Study
Let’s illustrate this with a real-life example. Consider a dealer with a total of 88 used vehicles listed on their website. They have received 14,228 views to date and generated 118 total leads. However, upon closer inspection with the carumai managers SRP tool we can clearly see that only 62 of these vehicles are fully merchandised.
Total pipleline
Front line only
Here’s the eye-opening part: 13,726 of the 14,228 views (96%) and 105 of the 118 (89%) leads have been generated by the fully merchandised vehicles. This highlights a crucial point: while it’s true that fully merchandised inventory generates the majority of activity, you should not be paying to advertise the vehicles that lack sufficient merchandising. Paying to promote these underperforming vehicles drains your budget and diverts funds from the units that are ready to sell.
With carumai you can create and propagate a feed that is FREE from waste! Meaning that excludes all the vehicles that are not ready to be advertised and only includes the vehicles
Conclusion
With carumai, you have the power to control which vehicles you spend your advertising budget on, ensuring that every dollar is spent effectively. Don’t let traditional platforms dictate your advertising strategy.
Get your demo today and start saving thousands by optimizing your inventory management with carumai!
carumai: Better Ads, Less Fees.
