A Smarter Approach to Inventory Exposure

In today's competitive automotive landscape, attracting potential buyers to your dealership's website is essential for boosting sales opportunities. However, the real challenge lies in how this is done. Digital advertising in the automotive industry often misses the mark because it treats all inventory the same. carumai is designed to solve this problem with VIN-specific solutions that ensure each vehicle receives the right level of exposure to drive demand effectively.

Consider this common scenario: certain high-demand models, like the Ford F-150, may seem like safe bets for a faster turn, yet dealerships find their lots full of these aged units, adequately priced and merchandised but failing to move. On the other hand, we see “slow-movers”—bronze-tier vehicles that should, in theory, sit on the lot—selling nearly as fast as they're listed. Why does this happen? Exposure alone isn't enough; effective advertising must adapt to shifting demand and real-time per-unit activity. This is where carumai steps in, providing a data-driven solution that adapts in real time to meet the dynamic needs of your inventory.

The Importance of Real-Time Insights: A Case Study

Let's examine two vehicles, listed for a similar period: a Toyota Tacoma and a Land Rover. Both are known to perform well, but over time we see contrasting demand patterns:

The Land Rover has accumulated over 500 views and generated 14 leads, with six of those leads coming in this month, resulting in $290.42 in ad spending across various platforms, including Facebook, endemics, and digital campaigns.

Meanwhile, despite being a high-demand vehicle, the Tacoma has garnered only six organic views and required just $41.32 in ad spend for the same relative period.

Conventional wisdom might suggest boosting both vehicles to increase visibility. However, a closer look reveals that Land Rover is already benefiting from sufficient exposure, meaning additional ad spend would be a waste. Instead, the focus should be on boosting Tacoma, where additional visibility could significantly impact performance without unnecessary ad costs.

carumai's advanced algorithm, built specifically to analyze individual VIN demand, enables this kind of targeted approach. By identifying and boosting underperforming vehicles with lower views, carumai helps dealerships optimize their advertising spend—placing every dollar where it will yield the highest return.

Eliminating Waste and Increasing ROI with carumai

One of the biggest inefficiencies in automotive advertising is investing resources into vehicles that don't need additional exposure. This misalignment often diverts traffic away from units that actually need it, leaving high-priority vehicles underexposed. carumai addresses this directly by continuously analyzing which vehicles have sufficient digital activity and which require a boost. This VIN-specific focus empowers dealerships to make smarter, data-driven decisions that maximize the reach of underperforming inventory while reducing unnecessary ad spend on overexposed vehicles.

The result? Your inventory performance is elevated across the board, with improved views for low-traffic vehicles, leading to higher conversion rates and increased sales. By aligning exposure to actual demand, carumai not only enhances the effectiveness of your advertising but also drives substantial cost savings, transforming your advertising strategy into a more precise, responsive, and profitable process.

Take Control of Your Advertising Today

If you're ready to maximize the value of your digital advertising dollars and transform your dealership's inventory management, carumai is your next step. Discover how our platform can enhance your inventory performance, reduce advertising waste, and ultimately increase your bottom line. Schedule your demo today to see how carumai can work for you.